Finally, Pertinence,
a real estate company based in Lagos, Nigeria, has launched her
long-anticipated signature estate project named: IRE.
IRE (meaning Goodness in English), was launched amidst
pomp and pageantry at The Pertinence Place, her company’s corporate
headquarters on Thursday June 23, 2022.
IRE, an estate occupying over 350 acres
of land in Mowe along the Lagos-Sagamu Expressway, got its coinage from the
first alphabets of Inhabit, Resort and Enterprise, being the three unique
features of the project.
According to an elated Co-founder of Pertinence Group, Mr. Wisdom Ezekiel, the estate is designed to provide comfort, work-life balance and security for residents.
He said a good portion of the land had already been earmarked to drive commercial activities and to establish a resort within the estate.
He said, “Ire is basically where people can live, where people can relax and where people can work and make money.
So we have the Inhabit, a lot of building projects, a lot of landed properties to be acquired, and we are also building the first resort in Mowe. There is no resort center in that axis at the moment.
“Mowe has about 1.4 million people living and working in
the axis, and if they want to enjoy themselves, there’s nowhere to go. But now
we are going to be having a very secure environment where they can go and enjoy
themselves.
“Statistics have it that about
3.3million people come to Mowe annually, especially because several churches
have their camps in that area, as well as the NASFAT praying ground. So we
expect to have over 30,000 visitors annually at the Ire resort.
“Then we have the Enterprise, which is the commercial
aspect of the estate, where people can do business. There’s going to be
shopping malls, hotels, cinemas, schools, hospitals, co-working spaces and all
kinds of places where people can work, make money and do business.”
His partner and Co-founder, Dr. Sunday
Olorunsheyi, who joined the launch via Zoom technology from Ontario, Canada,
shared some mouthwatering opportunities that realtors and past property
subscribers could benefit from.
“We are partnering with some banks to ensure land owners
in IRE can have access to loans using their land documents. We have also
partnered with a top financial institution to provide mortgage for interested
customers,” said Olorunsheyi
He added: “For any previous customer of
Pertinence Properties that would want a portion of Ire, they will get a
N500,000 discount voucher from us. All they need to do is show us evidence that
they have completed a transaction with us in the past.”
The hybrid launch was graced by frontline real estate
enthusiasts, including investors, realtors, customers, staff, friends and
families of the real estate company, plus majority others who participated
online.
Earlier, during
the official launch, the Group Chief Executive Officer, Dr. Stephen Oluwatobi,
the Head of Land and Urban Development, Mr. Olumide Okedara; Director Property
Development, Engr. Osezino Egweni; Head Business Development, Mr. Emmanuel
Osubu; and the CEO, Pertinence Properties Limited, Mr. Jeffery Ehikioha, had
taken turns to enlighten the excited audience on how a portion of IRE would
permanently bring goodness into their lives.
Meanwhile, an official
website for the IRE project was also launched at the event,
together with designated handles on social media platforms to ensure all
required information are consistently passed to customers and interested
investors.
Pertinence
prides herself to have sold almost 2.1million square metres of land within her
80 estate locations across seven Nigerian states, in 10 years that the
company has existed.
Source: Vanguard News
Click here for details on the Ire project.jpg)
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